Black Friday and Cyber Monday (BFCM) give ecommerce brands an opportunity to reach high-intent shoppers and support key holiday sales goals, from increasing revenue to acquiring new customers.

The scale of this opportunity continues to grow. In 2023, Cyber Week generated $38 billion in online revenue across the five days between Thanksgiving and Cyber Monday, a 7.8% increase year over year. 

This case study highlights some of Upsellit's most successful conversion rate optimization campaigns from BFCM 2023. Explore campaign results and segmentation strategies to see how Upsellit helped brands increase revenue during the holiday shopping season.

Download this case study to discover:

• Standout BFCM strategies with performance metrics across industries
• Campaign results and audience segmentation breakdowns
• Revenue increases driven by BFCM campaigns
• New customer acquisition growth during the 2023 holiday season