Black Friday and Cyber Monday (BFCM) represent one of the most important ecommerce shopping periods of the year.
In 2024, Cyber Week set a new record for online sales. Across the five-day period from Thanksgiving through Cyber Monday, consumers spent $41.1 billion online, an 8.2% increase from 2023.
This case study explores nine conversion rate optimization campaigns Upsellit executed during BFCM 2024. Explore how personalized onsite experiences and targeted remarketing strategies helped brands reduce abandonment, recover lost revenue, and increase average order value during the peak holiday shopping season.
Download the case study to learn about:
- Proven strategies that increased revenue across industries during BFCM
- Personalized engagements that used dynamic elements to drive conversions
- Targeted remarketing experiences that recovered lost sales
- Campaign performance insights from a record-breaking holiday shopping period
Managed Conversion Optimization
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