Most ecommerce teams start Black Friday Cyber Monday (BFCM) too late. By October, campaigns are already built, tools are locked in, and there is little room to fix what is not working. That is why many brands end up competing on discounts instead of performance. This checklist gives you a structured 90-day plan to prepare earlier, test smarter, and enter BFCM with proven strategies instead of assumptions.
What Makes This Different
- Not a generic BFCM checklist
- Built around the same framework used by high-performing ecommerce teams
- Focuses on the four areas that consistently drive measurable lift
- Steps are tied to timing so you know what to do when it actually matters
What You’ll Get
- A complete 90-day timeline (Days 90 to 1 before BFCM)
- Weekly action items aligned to real ecommerce workflows
- Built-in prompts for testing, hypotheses, and measurement
- Insights from experienced teams, including key lessons learned from top brands
What This Helps You Avoid
- Rushing campaigns in October
- Launching untested strategies during peak traffic
- Missing revenue from preventable abandonment
- Relying on deeper discounts to hit goals
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