Black Friday and Cyber Monday (BFCM) bring some of the highest levels of online shopping activity as shoppers make seasonal purchases across a wide range of retailers.

In 2022, Cyber Monday became the biggest online shopping day in U.S. history at the time, generating approximately $10.7 billion in online revenue.

This case study explores seven conversion rate optimization campaigns that maximized seasonal sales across a range of retailers. See how Upsellit's BFCM strategies help brands reduce abandonment and increase revenue.

Download this playbook to discover:

• BFCM campaign strategies with examples and performance results
• Revenue increases driven by BFCM campaigns
• How recovered shoppers returned to make additional purchases