Incremental lift measures the additional conversions or revenue generated by a marketing solution. Control groups help verify that impact by comparing shoppers eligible for the solution with those who are not.

Upsellit’s Incremental Lift Case Study explores control group testing across 16 businesses in five industries, showing how personalized conversion strategies affect performance and return on ad spend (ROAS).

Download the case study to discover how Upsellit:

• Verified an average 9.6% increase in conversions
• Delivered 17:1 ROAS across the businesses studied
• Increased average order value by 6.8% with product recommendations
• Achieved 19:1 ROAS with urgency tactics