Ecommerce abandonment occurs when shoppers leave a website before completing a purchase. Unclear messaging, missing product information, and checkout friction can all contribute to shoppers leaving.

Upsellit’s Match Game guide explores why shoppers abandon at four stages of the customer journey: site entry, product browsing, cart, and checkout. Discover practical ways to address their concerns and help them move toward a purchase.

Download the guide to learn how to:

• Encourage browsing with clear messaging and relevant products
• Build purchase confidence with reviews and product information
• Reduce cart friction with upfront shipping details and cart saving
• Simplify checkout with guest options and progress indicators