With winter comes countless opportunities to effectively market products and services to varying needs of the season. By tapping into cultural ethos, brands can make their products relevant to consumers. To help you operate and adjust cohesively with your shoppers, we created our Q1 guide to help you create the perfect winter strategy.

In this guide, you will discover how to:

• Tap into shoppers’ New Year mindset to effectively promote new products
• Recapture sales with email remarketing and lifecycle campaigns
• Turn a passive browser into an active buyer with urgency tactics
• Encourage shoppers to engage and navigate deeper into your site with gamification
• Find opportunities to promote latest products, offer incentives, and create a fun shopping experience