Five Industries
What These Brands Set Out to Solve
Case Study Highlights
Beauty, Fashion, Intimate Wellness, Medical Devices, Education.
- Managing multiple promotions without creating a fragmented customer experience
- Recovering anonymous shoppers before the opportunity was lost
- Increasing average order value without increasing discount depth
- Keeping campaigns relevant as shopper behavior changed throughout BFCM
- Creating cohesive campaigns across on-site experiences, email, and active promotions
- 11.45% average campaign conversion rate
- 33.78% highest onsite campaign conversion rate
- 10+ days longest-running campaign
- 5 of 6 campaigns built around existing promotions, not new coupon codes
- 6 complete campaign breakdowns
- Creative, strategy, and performance metrics included
Download the Case Study to Discover Strategies to Stand Out This Holiday Season.
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Amanda Karr, Senior Affiliate Marketing Manager
"What I appreciate most is their responsiveness and adaptability. They don’t just provide a service, they partner with us, helping solve problems and find better ways to engage our customers. We’ve seen the value of their expertise time and again."
Helping Brands Win During BFCM and Beyond
See what leading ecommerce brands have to say about partnering with Upsellit.
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Frequently Asked Questions
What makes a successful BFCM campaign?
The strongest BFCM campaigns are planned well before Black Friday and evolve as shopper behavior changes. Rather than relying on a single promotion, many brands adjust offers, messaging, and onsite experiences throughout the holiday season to keep campaigns relevant and drive stronger results.
How does Upsellit approach BFCM differently?
Upsellit works as a managed partner, developing campaigns based on factors like customer behavior, cart value, purchase intent, and promotional strategy. Our team handles strategy, creative, testing, and optimization, allowing brands to launch sophisticated holiday campaigns without adding work to their internal team.
When should brands start planning for Black Friday and Cyber Monday?
We recommend beginning planning at least 90 days before Black Friday. That timeline allows enough time to develop creative, finalize promotional strategies, test onsite experiences, and prepare for the increased traffic that comes with the holiday shopping season.
What types of BFCM campaigns does Upsellit build?
Our holiday campaigns are tailored to each brand's goals and may include cart abandonment recovery, behavioral segmentation, personalized onsite messaging, save-your-cart campaigns, free gift promotions, dynamic offer recognition, email remarketing, and other conversion-focused experiences.
Do I need internal development resources to launch an Upsellit campaign?
In most cases, no. Upsellit's managed services team handles campaign strategy, creative development, implementation, quality assurance, and ongoing optimization. We work alongside your existing ecommerce and marketing teams to make launching and managing campaigns as seamless as possible.
Can Upsellit support brands that already have a BFCM strategy?
Absolutely. Some brands partner with Upsellit to build a complete holiday strategy, while others use our technology and managed services to strengthen existing campaigns, recover abandoning shoppers, or add personalized onsite experiences during peak shopping periods.
What industries does Upsellit work with?
Upsellit partners with ecommerce brands across a wide range of industries, including apparel, beauty, health and wellness, consumer goods, education, home, specialty retail, and more.
Can I see examples before deciding if Upsellit is a good fit?
Yes. This case study collection was created to give ecommerce teams a closer look at how Upsellit approaches BFCM strategy across different industries and business goals. If you'd like recommendations tailored to your site, you can also request a complimentary BFCM Strategy Audit.
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The Season is Approaching. Are You Ready?
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Brian Blancho, Affiliate Marketing Manager
"Upsellit helped us boost ticket sales, reduce abandonment, and increase returning customers. Their hands-on approach, combined with their AI-driven technology, gives us an unparalleled advantage in ecommerce."
Brian King, Senior Channel Sales Manager
"Upsellit has helped us increase new customer acquisition and overall revenue growth. Their hands-on creative and strategic approach, combined with their AI-driven technology, gives us an advantage in the competitive landscape."
Alana Case, Brand Manager
"The Upsellit team provides thoughtful, strategic recommendations to improve our site experiences, and help us turn around new functionality within record times. I would recommend them to any brand."
The Best Black Friday Cyber Monday Campaigns Don't Look Like Everyone Else's.
Explore six real BFCM campaigns that delivered an average 11.45% conversion rate across five ecommerce industries.
The Best Black Friday Cyber Monday Campaigns Don't Look Like Everyone Else's.
Learn how to stand out.